Twenty years ago, I proclaimed that Advertising would be the Killer App of the Internet. Now I am pronouncing the end of Advertising. What will replace it as a source of revenue for media companies. It will be the First Bank of Amazon. Read more! Continue reading
Tag Archives: interactive advertising
Will the Killer App of the Internet Get Killed
Sometime around 1993, I gave a keynote speech about the Internet to the National Association of Broadcasters in Las Vegas (where else?). There I stated that the killer App for the Internet would be Advertising. I guess I was right. The internet has not only been fueled by advertising revenues but it has challenged the … Continue reading
