In 1949, George Orwell wrote a book called 1984. I probably read it when I was about ten years old, in 1955. Then, 1984 seemed like a long time in the future. So it was interesting that Apple used this concept for it’s famous 1984 Macintosh SuperBowl ad. The concept of 1984 was that a totalitarian government was spying on all its citizens. It was busy developing “double talk” and had journalists whose job it was to rewrite history. Big Brother was not just a TV show. It was a term for the leading political boss (think Putin). If you have not read it you should, especially these days. So I find it ironic, to use the term “Big Brother” when talking about Apple Computer.