Good article in the NYT’s on Steve Berkowitz (the person in charge of Microsoft’s online business) struggle to make Microsoft’s online business relevant to users.  There was one quote that I really appreciated which really explains Apple (not my favorite company) recent sucesses.  He said:

“A lot of decisions were driven by technology; they were not driven by the consumer,” he said. “It isn’t always the best technology that wins. It is the best experience.”

The full article can be read here.