Below is a description of sorts about I book I am working on. It is actually a great deal of work as I have to conduct a lot of research and assure its accuracy. Now, I need some feedback. I am concerned that the companies, people and events may not be relevant to today’s readers. …
Apple failed to achieve a leadership role in the era of the connected PC. But then Steve Jobs realized that the most valuable piece of real estate was not always located in your home. No, it was in your pocket or your purse. With the launch of the iPhone in 2007, Apple changed the world of technology and in the process became one of world’s leading companies. Soon there will be a new battle for real estate: A battle for what might be the most valuable real estate of all, your wrist. Apple fully intends to own it.
At first when I read that Mark Penn would become responsible for strategy at Microsoft, I though this was crazy. I don’t know Mark Penn but I understand that he is brilliant if not a bit strange. But what would a 60 year old political advisor that lives in Washington DC have to offer a technology company like Microsoft especially one that disparately needs to major strategic choices driven by changes in technology and customer behavior.
Then I realized that he was the perfect person. It is all about politics.