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10 Predictions for the Computer Industry for 2014

My dear friend, Bob Cringely is a very successful blogger amongst other accomplishments.  You can read his blog here. He and I often speculate together about the future of technology.  Every year around this time he makes predictions on what will happen in the new year in computer technology.  Often he asks for my ideas, some of which he may incorporate with is own views and some of which he ignores.  This year Bob had to deal with the illness of his mother so he asked his readers for their ideas.  I decided that this year I would write up my own ten predictions which I will of course send to Bob.  I should also say that as a technologist in my core, I often see things happening much earlier that they really happen.  It is sort of the opposite of the sign on your cars side mirror which reads “objects may appear further away then they actually are”.  Here they are in no particular order:


 (1)  Bitcoin becomes the MySpace of Crypto-Currency

I have to confess that I am a bit bewildered about Bitcoin.  On the surface, it is easy enough to understand if you just think of it as just another form of currency like the Dollar, Euro or Yen.  But unlike the Dollar, Euro or Yen, there is no country or countries backing and controlling it.  To really understand Crypto-Currency, one has to have both a pretty good technical background and in particular an understanding of cryptographic, open source and distributed systems.  But one also has to have a pretty deep understanding  of economics and especially money systems.  Frankly, understanding money is a lot harder than most people think.  It kind of reminds me of quantum mechanics.

At first, I did not take Bitcoin seriously and that in retrospect was wrong.  I actually have friends who have made small fortunes in Bitcoin (I hope none of them accomplished this by starting out with a big fortune).

I am wondering, like many, about how Bitcoin can become a real currency.  I don’t think it is that yet.  It is more like Gold although a lot easier to use and store.  But until there is a whole supply chain that takes Bitcoin as its primary currency, I think those that that accept Bitcoin for payment must be changing their prices every day to match their preferred currency.  Bitcoin is way too volatile to be used as a main currency. Because a lot of Bitcoin’s are held by speculators, there is incentive drive the value up creating a potential bubble.  We all know what happens to bubbles. Debt is a very important aspect of a successful currency. It is hard to have debt when there is high inflation or volatility.

There is a lot of concern about the potential for Bitcoin to be manipulated.  There is concern that  it could be hacked.  The mysterious start of Bitcoint by Satoshi Nakamoto (a person or collection of persons) who has since disappeared, causes some to wonder who is really behind Bitcoin.  Now it appears that Marc Andreessen, the technical brains behind Netscape and now very successful venture capitalist, has sort of taken over the leadership of the Bitcoin movement. Anyway, I guess we should be glad its not George Soros.

Given the early success of Bitcoin, there are many other Crypto-Currencies being created.  The Bitcoin people feel that they can maintain the lead because of their momentum and present dominance.  History proves that this is not always the case.


(2)  iWatch – just in time

This will be the year that Apple Introduces the iWatch.  I wrote about the iWatch here. The features that I described are still the ones I expect, but I would place more emphasis on the use of the iWatch for transactions.

By the way, Apple may introduce a large iPhone and/or a larger iPad.  I don’t think this a game changer so I am not mentioning it here.


(3) Microsoft – Breaking up is hard to do

Microsoft will finally get a CEO. The primary task of this person will be to breakup the company which will prove very difficult to do because this kind of thing is always difficult to do.  In some cases, parts of the company will become independent companies and trade on the stock market. For instance, I expect that will be the case for the Xbox, while other parts, like Office might be sold to a company like  Oracle.  I think it will take about five years for all the work to be completed.  Expect that Bill Gates will leave the board when the new CEO takes his/her place.


(4) Desktop and Notebooks fall into the black hole of mobile computing

There is a lot of computing power in smart phones.  Take a look at the iPhone 5s as an example with its 64-bit  CPU.  The power of a mobile computer coupled with the move to Cloud Computing will change the partitioning of computing.

Look for Apple to bring out a new line of Cinema Displays that will have wireless connectivity with IOS devices.  Imagine that you can walk up to any of these displays and your phone, iWatch or iPad will link to this display.  Applications will be designed to make full use of the display’s real estate.  Blue tooth keyboards and track pads/mice will interface with your IOS device.  All of a sudden you have the full desktop experience that most users know. You will be able to use the full iWorks suite for instance.  It will might be running in the cloud but it will feel, as it does now, that it is running on your “desktop.” This is an extremely important event.  Maybe the most important event of 2014.

For instance, about two thirds of American have an iPhone. Of course, most of these are not iPhone 5s, but enough are to get things started.  Not all these customers have Macs. In fact most do not.  But most have desktops or notebooks that they will want to replace.  Instead of replacing them, they only have to buy a new Cinema Display.  They can then either use the free iWorks suite or or use the Microsoft Office Cloud service.  Microsoft will have to make sure their apps work well in this environment because the Apple iWorks programs are awesome and are free.  Google will have to do the same.
So the only customers buying desktops in the future might be those that are heavily involved in using computers to do serious computational work.  Welcome to the Mac Pro and the unannounced Mac Pro Light or the Windows equivalent.

The same kind of thing will happen with large flat panel displays.  The Apple TV will become an HDMI dongle just like Chromecast. You will be able to easily connect your IOS device to the display just as you can with Airplay now.  Apple will introduce a very powerful gaming environment for IOS that will take advantage of both the A8 64 bit processor in the iPhone but also the motion co-processor to connect with various gaming peripherals.

Look to 2014 being a very good year for Apple and in particular Apple stock (although I am negative on the stock long term).  The capabilities I described will drive demand for new iPhone and iPad purchases.


(5) Cable TV becomes Cable Internet

When I first went around to all the cable company CEO’s in 1983 to introduce them to the concept of the cable modem, I told them that they should no longer think of themselves as being Cable Television Companies but rather Cable Communications Companies.  Not all of them got what I meant, but fortunately,  their greed and the fear of the telephone industry helped persuade them to experiment with the idea of using their “cable plant” to allow computers in homes to communicate with the nascent internet.

Now, the cable industry is experiencing a loss of TV subscribers as young people in particular “cut the cord” and watch TV via the internet.  But they are not really cutting the cord all the way. In particular, if they are at their home they are most likely still connected to the cable company.  Revenue from providing residential broadband has allowed the cable industry to grow in the face of a decline in TV subscribers. This year, Cable Companies will make more money from broadband than from TV. TV is just one attribute of Cable just as Word Processing is no longer a  Device but just an Application.

However, the Cable Industry has kept a lot of bad habits (like bundling of channels) which make it difficult for new companies to provide Internet based TV.  This is about to change.  But to make it really happen, Cable Companies will want to get a bigger piece of the action. They will want to charge not only for speed but also for quality just as the wireless companies are now doing.  Once this happens, everything will change.  But since this will depend on government regulations, I can not predict exactly when and how this will happen.  As part of this, providers of content can pay directly for the bandwidth.  So if you use Netflix to stream a lot of Video, it will not effect your bill with your cable company. Netflix will pay them for the bandwidth you use when streaming.

Once the dam breaks, things will change very fast.  This will have negative effects on the cable networks who have relied on having TV channels to be able to make deals for programing. Now if the Internet is used as a medium, there are unlimited “channels”.    Once TV is on the internet, advertising can be done in a much different and more targeted way.  This will also weaken the Networks that rely on advertising.  As the Networks see major declines in their profits, they will be able to invest less and less, leading to a quickening of their demise.

We will continue to see changes in consumer viewing habits. Not only will consumers see what they want when they want but they will see it with the people they want no matter where in the world they will be.  I hope to say more about this in a few weeks when a company I both advise and have invested in leaves stealth mode.


(6) Facebook – the AOL of Social Media

Facebook is a company I am negative on even thought I use it every day.  Clearly it is the dominate company on the social media stage but I don’t think for long.  There are a number of factors that will effect their standing.  The first is demographic. Young people that first created the market for Facebook are either moving off the Facebook Platform or never getting on.  They don’t want to be on a social media site that they share with their parents and grandparents.  Also much of the growth of Facebook as been outside the USA and in developing countries.

I suspect that while these numbers add to Facebook’s population, they don’t do much for the bottom line.


Equally as important is that Facebook’s users don’t really like the company.  They might like using Facebook because it connects them with their friends but they don’t like the confusing interface, constant changes in privacy and the sense that Facebook is exploiting them.

Young people are moving to social media sites that are more mobile oriented like Tango, Talk Plus, Line and WeChat. Then there is SnapChat the opposite of a “time line”.

Facebook has a market capitalization of $135 billion dollars but made less than a billion dollars on the sale of more than $5 billion dollars.  It recently spent a billion dollars to by zero revenue buy acquiring Instagram.  Facebook is trading at 90 times estimated earnings.  For Facebook to justify its stock price it will be forced to find more ways to monetize its traffic and most of those ways will turn off their users.  Actually, the only hope for Facebook will be discovering life on another planet.


(7) Amazon buys Netflix and finally has to pay California Sales Tax

Amazon intends to be one of the major media distribution companies in the “new order.”  They are already following in Apple’s footsteps using Amazon Prime to distribute Media.  Now they are imitating Netflix with original programming.  Netflix has House of Cards which is a drama about a bunch of smart but corrupt politicians.  Amazon has Alpha House which is a comedy about four moronic politicians living together in a house in Washington DC.  Given that these guys are idiots, it might be better to describe it as a documentary.  House of Cards was a major hit and won an Emmy.  Alpha House is pretty much a dud. Netflix redefined viewing habits and created the concept of Binge Viewing while Amazon has had little impact on viewing habits of consumers.

Netflix is, in a sense, the worlds largest “cable” operator.  It reaches more people than HBO.  Most devices and most modern TV’s can receive Netflix.  Bezos is going to finally figure out that he can not catch up.  And he will not want to see Netflix in the hands of some other company.  Netflix was really cheap a year ago when it traded at about $90.  It is now just a bit south of $350 dollars.  Its total market cap is about $22 billion. While Amazon has done well going from $245 to $405 and has a market cap of $182 billion this is nothing compared to the movement in Netflix’s stock price.  Netflix must now feel comfortable with their current price because they have recently removed a Poison Pill provision making it much easier for someone to accumulate large amounts of their stock.  This will push the stock up even further so the sooner Amazon moves to acquire Netflix, the better.  Of course, Bezos hates paying state sales tax which Netflix does.  Maybe this is what is slowing him down.


(8) Internet of My Favorite Things

Everything is going to be connected to everything.  It is going to be a wild ride.  I already have light bulbs that are connected to the cloud. My car is connected to the cloud. I wear exercises devices that connect to the cloud. My piano is connected to the cloud.  I could even jam with musicians. It will be like the wild west all over again.

But then again, I am waiting for the hackers to take over cars, cause washing machines to destroy clothes and of course stream videos of us in our pajamas.  And then there are the personal Drones!


(9) Google Glass joins the other zero billion dollar business that Google has launched 

If you read my blog often, you will know that I am not too fond of Google.  I refer to Google as the Microsoft of 21st century. Of course they have done some amazing things but much of what they do is mediocre.  For me, throwing a bunch of spaghetti against the wall and seeing what sticks is not a business strategy.  I do understand that many of you will disagree with my point of view.

I know something about the ‘glass’ application. In fact, I know a great deal. I have been working in this area for over ten years.  They company I have been involved with most recently is Innovega.  We have the real deal but it takes both glasses and contact lenses to really work, so it’s not for everyone. But I know that Google Glass is probably for a lot fewer people.

I think it is a silly idea that has very limited long term prospects.  Not because I do not believe in the concept.  It is because I do not believe in the implementation.  I joke (partly) that when Larry Page became CEO he tried to figure out how to get Sergy out of his hair.  Sergy came to him with the idea of Google Glass – which may have started when Innovega paid a visit to Google.  Larry said to Sergy “this is so important that you should spend all your time and energy on it.” It was probably worth spending a few billion dollars for Larry to no longer have to share an office with his co-founder.


(10) Foundry or Floundery

Finally I have to mention my former company, Intel, where I was Vice President of Business Development until I left in 1999.  Intel has a great deal of excess semi conductor manufacturing capacity.  It  is perishable – if it is not used it just goes to waste.  We used to say that when we designed a new factory, the first chip it produced cost a couple of billion dollars and the ones after that just a few dollars.  Factories have very high fixed costs.  They are like airplanes or hotels, you want to fill every seat and every bed.

Apple needs Intel to build its A processors.  For obvious reasons, it no longer wants to have Samsung build its chips.  So it probably has put a “gun to Intels head” and said that they will design out the Intel microprocessors in the Mac line if Intel does not start doing foundering work for Apple.  And Google is threatening Intel with developing its own line of server processors if Intel does not start making chips for Google.

Intel will remain the top semi conductor company in the world, but that is like owning the best house in the worst neighborhood.

As most of you know, Intel missed the transition to mobile but frankly even if they had made the transition, there was no way the company could continue to have the margins they enjoyed during the PC phase of computing when Microsoft and Intel earned more than 120% of the profit of the industry (this was possible because so many other companies lost money.)   It takes a long time to develop and build new factoriess to take advantage of new semi conductor manufacturing and design technology.  Intel was used to growth and building out capacity to intersect that growth.  In the 90s I was often quoted as saying that “Intel had to build factories to manufacture products that were not yet designed to serve markets that were not yet created.” That was true then and it is true now, but now the products will not be Intel’s.


Please feel free to comment and make your own predictions.  And don’t forget to check Bob’s blog.


15 thoughts on “10 Predictions for the Computer Industry for 2014

  1. heartily agree on 10, 9, 6, 5, 4. Don’t get 1 and 9 yet except for the “ultracool” in their own eyes, 3 should have happened long ago, and 8, you’ve long been ahead of the game. Good to hear from your thoughts


  2. Avram, great piece.

    Although I agree with most of your predictions, I think Augmented Reality is going to be huge. Look at the business/enterprise use cases alone:

    One example: I am a enterprise software sales person at a cocktail party in a hotel next to an industry conference. I have AR glasses with a subscription to LinkedIn’s premium AR service. I look at people in the room, and can do facial recognition—i then am able to do a search on their social profiles and form an information composite of many of them, using analytics and Salesforce tools to predict which will be the most likely fertile fields to focus on for potential new sales. I then talk to those people, armed with key information about where they are from, what their educational backgrounds are, what their titles are, what they like to do in their spare time, etc. Who wouldn’t pay a fair amount to tap into a service like this?

    There are others as well that I think are compelling in healthcare, auto repair, homeland security, law enforcement, etc.

    Perhaps you’ve already considered this, but if not, let me introduce the idea: you should consider starting your own streaming or cable tech show, which I think would ideally comprise 3 components: a) looking back– you conducting an interview or leading a panel recollection on a key subject in the evolution of Si Valley/tech (along the lines of many thought-pieces you’ve posted in this blog); –you could enlist many of the people you know and who you could get to participate when others couldn’t get them; b) looking at the present–lead a discussion/interview with those you perceive to be key drivers in the current ecosystem focusing on issues/challenges that we are currently facing, and c) do a segment on the future of technology, either near or medium term, again, enlisting others as you see fit to help illustrate and flesh out the concept. I really can’t think of many people who are better equipped, more articulate, or inherently more telegenic–you cultivate a memorable countenance–to do something like this. The beauty is, you could do it when you wish, film it relatively inexpensively, and deliver it as a podcast or via a cable channel–lord knows they currently have no one talking about technology who could do a better job than you could.


  3. Bezos may or may not like it, but Amazon already charges sales tax for California and 18 other states (see http://www.theverge.com/2014/1/1/5263968/amazon-is-now-charging-sales-tax-in-indiana-nevada-and-tennessee ). I suspect the scenario Farhad Manjoo outlines here – http://www.slate.com/articles/business/small_business/2012/07/amazon_same_day_delivery_how_the_e_commerce_giant_will_destroy_local_retail_.html – giving up on the sales tax front in order to get into same day delivery in big markets – is the reason Bezos doesn’t really mind a bit.


  4. Well, I came here from Bob’s site, there is a lovefest going on? heh.

    I want to comment on bitcoin. I do not think it is the price or the coin that are the most important part but the whole protocol. You can transfer, securely and within minutes, money to any other person in the planet without intermediaries. That person can keep it in bitcoins or move it into it’s own currency. THAT is revolutionary. It is like regular mail and email when it just started. Or like Napster and the music stores. Even if Napster went away, the protocol on how to share music is what changed the whole industry.


  5. About the only thing I disagree with is that of why someone would (or wouldn’t) have a desktop/notebook (or even just a mac mini) around:

    While people who have come into computing on the cloud have no problem keeping everything on it, those of us who have old-school media collections to digitize sometimes have too much to fit on the typical cloud platform or don’t have the bandwidth to upload it all. For music, spotify handles some of that, but I have doubts about spotify’s legal standing (especially with publishers pulling out of ASCAP and Universal, thus complicating spotify’s ability to maintain what licenses it has already).

    Hobbyist content creators (like photographers) will not find the tools on IOS to be nearly as good as those on an OSX (or even Windows) platform, and that’s unlikely to change. Plus there’s the nature of processing RAW files and the EPS (for photoshop) – those are HUGE files and will easily blow away the limited space on a tablet; camera sensors are only getting bigger. Those who live off their IOS camera are fine, but the rest of us need more power and a LOT more storage, but don’t need the Pro and its inherent weight: I do perfectly fine with the Mac Mini sitting in my kitchen.

    Finally, I don’t know about you, but the thought of doing my taxes in the cloud or on a tablet, where they can be easily stolen from me, scares the crap outta me. A tablet still is not, no matter what Apple says, a very secure device in that if someone can walk away with it, they can probably crack it for the content before you know it is gone. Not to say Apple won’t solve that eventually (or that the content/identity, and not just the device, is the thieves target), but they haven’t yet, and the ease to which kids break the IOS safety systems when given devices at school doesn’t engender any more trust.

    However, you are right in that sales will still fall: these are all applications that people can use their existing hardware on – aside from operating system support (e.g., Microsoft patching windows XP, or not), most people have no reason to give up the desktop they have, so it is only the rare new entry into this that is of concern. With few exceptions, Moore’s Law has already outpowered any non-network application more than 3 or 4 generations ago. The network is the bottleneck today, and memory is only an issue because of OS bloat and the weight of browsers today.

    In addition, there’s nothing that says the external monitor can’t have its own CPU, additional memory, and storage (including USB/firewire external storage) so that when the phone/tablet/watch is connected with it, it gets all of that additional power…but that’s a version 2.0 model; they won’t go to that right away (not until mac sales really start a decline).


  6. I agree that Bitcoin is a bit like the Monty Python skit where low-rent high rises were raised by a magician out of the ground and they stayed up as long as the tenants believed in them — which was not long.

    I don’t see Bill Gates leaving the Microsoft board. The change of a new CEO, possibly an outsider, means the other board members will want a link with the successful past — and also, as Qualcomm illustrates, founders that were successful are notoriously difficult to get off boards. (Qualcomm is just now getting a new chairman — the founder’s son replacing the founder.) All the other members got appointed by them either directly or indirectly.

    I don’t think the market value of Facebook means it’s a loser. Look at Amazon. It’s outlived incredible market valuation for its entire existence. The fact that Facebook is everywhere means its going nowhere, it’s here to stay.

    With respect to Intel fabbing Apple’s chips, I’m sure they want to and that Apple wants them to, but there will be huge ego battles over pricing. Apple will shop their business around to pressure Intel, not just threaten to pull out of x86 which realistically would take years. This will be a kind of kabuki mating dance where the kabukis shout threats at each other at the top of their lungs, probably with insincere press releases about new partnerships by both parties.
    Nice set of predictions. I see why Bob chats with you.


  7. Pingback: Ten technology predictions for 2014 | Tech Zone

    • Right. And that is market share, not what percentage of Americans have an iPhone. Fun article, but really, really needs a proofreader.


  8. I want to thank all of you who have comment so far. I will not respond to each of your comments individually but, I plan to make some modifications/additions and corrections and will re post.


  9. Regarding: “However, the Cable Industry has kept a lot of bad habits (like bundling of channels) which make it difficult for new companies to provide Internet based TV. This is about to change.” – I *hate* cable bundling so I do hope you are right on this one! I DO watch *some* tv over the net (outside the US which is a big hassle) using Roku. What I’m thinking of getting next is IP masking since even tho I’m a Netflix subscriber in CA, watching from Brasil I only get whatever (poor) subset of content Netflix has licensed for this market!… The ideal world would be to be able to pick and choose programming from a worldwide set of options (I’m a big BBC and PBS fan).

    On Apple – I think I’m more likely to get devices from Samsung. Samsung devices tend to be more “democratic” in their connectivity, not as pretty as Apple’s for sure, but more accessible.

    As to the “internet of things” – it will probably take off when Big Brother decides to interconnect all surveillance cameras, or when a “killer app” appears for BIG Biz which uses skinny bandwidth (so it can be truly used anywhere anytime). Bandwidth as you mentioned is still very variable in availability, quality and pricing.


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